A different kind of bitcoin company.
Much of the bitcoin industry is built around activity: frequent trading, complex products, and short-term incentives. We believe there should be an alternative for those with a longer horizon.
Ficha exists for clients who view bitcoin as long-term capital, who value operational discipline over excitement, and who expect their custodian to share that perspective.
For whom we exist
We built Ficha for people who think about bitcoin the way previous generations thought about gold or land: something to hold, protect, and pass on.
You've done your research. You understand what bitcoin is and why it matters. You're not interested in checking prices every hour. You don't want leverage or yield products that sound too good to be true.
You want a custodian that treats your bitcoin with discipline, discretion, and a genuine commitment to being there decades from now.
That's who we built Ficha for.
What we believe
Custody is the product. Not trading. Not yield. Not an ecosystem of services that create dependencies. Just the fundamental job of keeping your bitcoin safe and accessible.
Boring is a feature. The best custody is invisible. You shouldn't have to think about it. When you do think about it, everything should work exactly as you expected.
Constraints create trust. We've deliberately limited what we do. No lending. No leverage. No financial engineering. No urgency marketing. No security theater. These aren't features we haven't built yet. They're lines we've chosen not to cross.
Decades, not quarters. We make decisions based on whether Ficha will still be trusted in 2050, not whether we'll hit this quarter's growth targets.
A different model entirely
Most bitcoin companies are built to maximize engagement. More trades. More products. More reasons to log in. Their business model depends on your activity.
Our model is the opposite. We succeed when you hold bitcoin quietly for years, confident that it's safe, and rarely need to think about us at all. We charge a simple custody fee. We don't need you to trade. We don't need you to take risks.
This alignment matters. When your custodian profits from your activity, their incentives diverge from yours. When they profit from your peace of mind, you're on the same side.
Building for a longer timeline
We're not trying to be the biggest bitcoin company. We're trying to be the one that's still standing, still trusted, still boring, when your children are ready to inherit what you've built.
That means growing carefully. Maintaining standards even when it's expensive. Saying no to opportunities that would compromise what we're building. Choosing depth over breadth.
We think there's room in this industry for at least one institution built on these principles. We intend to be that institution.
Go deeper
If you'd like to understand how we operate, these pages explain our approach in detail:
If this sounds like what you've been looking for, we'd be honored to serve you.
